Case Studies
Phantom Creek Estates. Data is a winery’s asset
In 2016, Phantom Creek Estates created a small, state-of-the-art, super-premium winery in Oliver, British Columbia. Karin Grosstessner-Hain, Phantom Creek’s Winemaker, explains that to consistently make great wines, it is imperative to know everything about the wine from vineyard to bottle. The wine’s data is inseparable from the wine itself—it is what instructs and guides winemakers (and their successors) to maintain and improve quality from year to year. A data collection system needs to be in place with the first vintage in order to have a baseline for future vintages, which is what led Phantom Creek to vintrace.