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NBWA Next Gen 2026

BETTER TOGETHER

White VIP Encompass logo with VIP in a circle to the left of the vertical line and ENCOMPASS text in bold to the right.

JOIN US AT OUR SESSIONS

Scale The Business, Not the Headcount.

Tuesday, November 10, 4:45 - 5:30pm

The next generation of distribution leaders are inheriting bigger books of business with the same size teams. Headcount isn't the lever you can pull anymore, so the practice has to shift: pair your system of record with a system of work.

Join Matt Loidolt, VP of Technology of Encompass, in this session, covering how to spot which routine work is consuming your best people, the account update nobody logged, the reconciliation redone multiple times, the knowledge that walks out the door when someone retires, and how to hand that work to Encompass Cowork instead. You'll see how 100+ out of the box skills for finance, sales, and operations get your team unstuck, how Cowork absorbs legacy knowledge your business never wrote down, and how to build your own skills for the parts of your operation nobody else covers. Come see it run on live distributor data..

Built for What’s Next: VIP, Encompass, and the Future of Beverage Technology

Tuesday, November 10, 4:45 - 5:30pm

Emerging leaders in distribution are facing real business pressure: tighter margins, more SKUs, and rising costs. At the same time, technology is evolving faster than it ever has. The question for this generation of leaders is not just how to fix the inefficiencies of the everyday, but how to rethink the way work gets done so those fixes become real gains for the organization.

Brian Kelly of VIP will share an early look at what we’re building to support your next stage of growth. With the combined teams and technology, we’re building solutions so you can adapt to the evolving needs of today’s business without adding complexity. And you’ll leave with a clear picture of how VIP plans to invest, innovate, and partner with the next generation of distribution leaders.

GOT QUESTIONS?

Stop by our table to meet with the VIP and Encompass team.