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87th Annual Convention & Trade Show
Now is the time to future-proof your business
Join our NBWA sessions or visit us at booth 412 to learn how to secure a more successful future.
NBWA Sessions
Hear from the Encompass Network
MONDAY, SEPTEMBER 30, 2024, 8–9:15 am
Introducing AI Into Your Business and Never Looking Back (Pt. 1)
Perhaps no topic has generated more interest in recent years than the growth of artificial intelligence (AI) and how it continues to transform the way we do business. Hosted by the Beer Industry Electronic Commerce Coalition (BIECC), this two-seminar track will bring together a variety of industry experts who on day 1 will define AI and explain the benefits and risks it offers. Day 2 of the seminar will focus on real-life applications and how distributors are utilizing it in their businesses today.
Meet the speakers:
- Bill Kraich, VP of Strategic Alliances, Encompass
- Chris Dowling, Ohanafy
- Tracy Neal, President/CEO, iSellBeer
- Drayton Lee, Director of IT, Champion Brands, Inc.
TUESDAY, OCTOBER 1, 2024, 8–9:15 am
Cross-Tier Collaboration: The Key to Achieving Successful Market Execution in an Omnibibulous World
From brand to beer to beverage, the business of a distributor is in constant change. Driven by the ever-changing demands of the omnibibulous consumer, a distributor must better understand shifting preferences of the end consumer while collaborating with suppliers to develop an optimal portfolio of products.
In this session, concerns and trends impacting the overall health of the beer category — a challenge shared across the industry — will be addressed. As the category encounters obstacles and explores new opportunities, it’s imperative for suppliers and distributors to forge stronger alliances to effectively navigate unpredictable market conditions and sustain competitiveness.
Attendees will hear how leading suppliers and distributors are teaming up to stay ahead of trends, bridge communication gaps, accelerate time to market, foster brand growth, make strategic decisions and execute with precision. Distributors will gain valuable insights into the effectiveness of cross-tier collaboration and its pivotal role in agility, market execution, and mutually beneficial success.
Meet the speakers:
- Bill Kraich, VP of Strategic Alliances, Encompass
- Brian Drennan, President, Capital City Beverages Inc.
TUESDAY, OCTOBER 1, 2024, 12:30–1:45 pm
Navigating Market Dynamics with Strategic Routing
In today’s dynamic market, distributors often encounter situations necessitating strategic re-routes. Whether due to fleet or territory expansion, the addition of retail accounts, seasonal re-routing needs or coping with CDL labor shortages, wholesalers must manage these changes with ease and agility.
This session offers insights from a distributor who will walk attendees through real-life scenarios requiring strategic re-routes, demonstrating the re-routing process using live data on stage. Attendees will also gain knowledge about technologies empowering distributors to execute strategic re-routes with efficiency and automation.
Meet the speakers:
- Emiliano Delucia, Chief Product & Technology Officer, Encompass
- Layla Shikley, Co-founder, Wise Systems
- Randy Griggs, Director of Sales, Delta Pacific Beverage
Schedule a customized demo of our strategic route planning tool here...
Let's connect
Stop by booth 412 to connect with our team.
Have a drink with us
Swing by booth 412 to grab your pass for a reception at the Rooftop Cinema Club (4th floor, Harbor Tower) at the Manchester Grand Hyatt on Monday, September 30, 2024 from 5-7 pm.
Drinks, appetizers, and good times will be provided!