Mastering Cash Flow Challenges Unique to the COVID-19 Environment

Cash is the life blood of any business. Watch Mastering Cash Flow Challenges in the COVID-19 Environment, taught by Perkins & Co.'s CPA, Maria Pearman, to learn how to build a detailed financial forecasting model that monitors your business's cash.

Even as businesses begin to open up, COVID-19 is still a challenge we face in our society everyday. We are truly in uncharted territory, but there is still a strong demand for alcohol in these challenging times. Many businesses, including breweries, are having to rely on new channels to sell their products, re-evaluate their forecasts and ensure the safety of both their customers and employees. Now, more than ever, it is so important to have a pulse on the market and your business, so you do not run out of cash needed to run your business.

Cash is the life blood of any business and it is critical to manage cash proactively. As your business start to reopen, you will need to balance anticipated revenue, payroll costs, purchases of ingredients and more. In this webinar, you will learn how to build a detailed financial forecasting model that monitors your business's cash at each step.

This financial forecasting model will help your business:

• Identify your fixed and variable costs

• Discover opportunities to minimize your fix costs

• Strength your balance sheet

• Become more nimble

Watch the webinar above and download the slide deck below.

Webinar Instructor

Maria Pearman is a Certified Public Accountant who provides accounting expertise and a deep operational knowledge to the alcohol beverage industry. She teaches Finance and Accounting for Craft Beverage at the University of Vermont’s Business of Craft Beer program, and previously at Portland State University’s Business of Craft Brewing program. Her book, "Small Brewery Finance: Accounting Principles and Planning for the Craft Brewer," was published by the Brewers Association in 2019.