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86th Annual Convention & Trade Show
The future is happening. Are you ready?
Join our NBWA sessions or visit us at booth 1129 to learn how to future-proof your operation.
NBWA Sessions
Hear from the Encompass Network
Monday, October 9, 8:00 am – 9:15 am
Maximizing the potential of your sales team and brands
The modern distributor salesperson represents decades of relationship building, community involvement, hard work, and commitment. Although technology streamlines certain aspects of a sales rep's daily tasks, it doesn't render the role obsolete. At its core, successful selling hinges on nurturing customer relationships.
Join this panel to hear about the future of sales organizations, and how building a modern toolbox can enable your team to be more effective, efficient, and profitable. (See how Iowa Beverage decreased Out-of-Stock rates by 50%.) Panelists will share perspectives on making technology a key component of their go-to-market strategy by enabling their team to utilize data, analytics, and eCommerce tools to drive sales.
Meet the speakers:
- Alex Brewington, VP of Operations, Iowa Beverage
- Kristen Giger, eCommerce Strategy Manager, Boston Beer Company
- Cam Koorangi, eCommerce Sales Manager, Encompass
- Tommy Riley, Retail Insights VP of Growth, Encompass
Tuesday, October 10, 8:00 am – 9:15 am
Utilizing modern technology to transform your operation
US beverage distributors are true innovators with a long history of success where leaders leverage technology in all areas of their business across warehousing, logistics, and sales. In today’s dynamic market, it’s imperative that distributors future-proof their operations in order to turn challenges into opportunities.
Learn from industry leaders how tech-driven strategies can help you boost sales, improve efficiency, enhance operational visibility, and enable data-driven decision-making (See how Bent Water Distributing used paylink to reduce outstanding AR by 50%). Panelists will share best practices for selecting, maximizing, and rolling out new solutions, allowing you to gain valuable insights for a more profitable future through technology.
Meet the speakers:
- Robbie Maletis, General Manager of Sales, Maletis Beverage
- Kyle Billings, Director of IT/Logisitcs, Pope Distributing
- Patrick Tickle, CEO, Encompass
Tuesday, October 10, 8:00 am – 9:15 am
Let’s Talk eCommerce: What It Means to Have an Omnichannel Approach
The evolution of eCommerce has skyrocketed within beverage alcohol in the last few years. While the industry has been focused on the growth of consumer adoption around online ordering, B2B digital solutions have entered the market and will be significant drivers of revenue for the wholesale tier.
As distributors refine and build out their eCommerce strategies, it can be difficult to determine what playbook makes the most sense for the organization. This panel discussion, led by industry leaders, will discuss the importance of an omnichannel strategy to meet the evolving needs of your supplier partners, retail customers, and eager sales force. Attendees will walk away with actionable insights into how they can transform their eCommerce strategies and what new opportunities they can unlock.
Meet the speakers:
- Lori Scheiffler, Tamarron Consulting
- Cameron Barratt, Heineken USA
- Brian Eddington, Northeast Sales-GA and Skyland Distributing-NC
- Bill Kraich, Encompass
- Andrew Levy, Provi
Let's connect
Stop by booth 1129 in the Octavius Ballroom to say hi to our team and enter to win a Yeti cooler!
Have a drink with us
Swing by booth 1129 to grab your pass for a drink on us at the Apostrophe Bar (Circle Bar) Caesars Palace on Monday, October 9, at 4:30 pm, right after the trade show concludes.
