Connecting brand to demand

June 6-10 Fort Collins, CO

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The agenda is now available
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The Connect Conference is our annual gathering of innovators, business leaders and strategic Encompass (formerly Encompass + Orchestra) users across all three tiers of the beverage supply chain: suppliers, distributors, and retailers.

  • Promotes industry best practices and showcases real-life Encompass user success stories and the Encompass solutions that support them.
  • Inspires what’s possible with innovative solutions and a digitally connected supply chain enabled by Encompass and its ecosystem of partners.
  • Unleashes the power of joint learning and problem solving of the top challenges within each tier and across the three tiers of the supply chain.


NFL great Terrell Davis is speaking at the 2022 Connect Conference.

As one of the founders of DEFY, a mainstream CBD beverage brand built specifically for athletes, Terrell is all about making connections on the field and in the marketplace.

The agenda is loaded with topics related to this year’s theme of Connecting Brand to Demand with keynote and breakout sessions, roundtables, workshops, event exhibits, networking events, and excursions. Some of our speakers include:
  • Lester Jones, Chief Economist, National Beer Wholesalers Association
  • David Christman, VP of State Affairs, National Beer Wholesalers Association
  • Bart Watson, Chief Economist, Brewers Association
  • Glendal Vandenbempt, VP of Digital Sales and Operations, and the Anheuser-Busch Digital Sales Team
  • The Molson Coors eCommerce Team
  • Boston Beer Company
  • United Distributors, Eagle Rock Distributing, Adams Beverages, Cavalier Distributing, Capital City Beverages + F.E.B. Distributing
  • And more!

Spark New Opportunities. Spark New Connections. Spark New Deals.

At this year's Connect Conference, manufacturers will have a chance to:

  • Get your brand in front of more than 100 distributors, with representation across more than 30 states - and the list is growing
  • Take part in an exciting event planned to match you with the right distributors for your products
  • Offer tastings, pitch your product, and have meaningful business conversations with wholesalers
  • It's your time to shine!
  • If you’re interested in participating in Spark Sessions or donating beverages for Connect Conference networking events, please fill out the intent form: Connect Conference Spark Session Sign-Up and Beverage Donation Form

At this year's Connect Conference, distributors will have a chance to:

  • Discover hot new brands from across the country
  • Take part in an exciting event planned to match you with the right brands for your distributorship
  • Sample new products, hear from the makers themselves, and have meaningful business conversations with beverage producers



The Elizabeth Hotel - SOLD OUT

111 Chestnut St, Fort Collins, CO 80524
(970) 490-2600

Distance to Encompass: 0.3 mile


The Marriott Hotel

350 East Horsetooth Road, Fort Collins, CO 80525
(970) 226-5200

Distance to Encompass: 3.9 miles

Call to Book - Reference Encompass

In an effort to reduce the risk for all involved, we will be requiring all in-person attendees to complete a waiver prior to the event, in addition to a daily health questionnaire while onsite.


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Stay tuned for more information about our virtual User Summit

September 13-15, 2022

You can look forward to in-depth training and hands-on product sessions for your whole team.
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